Her "virtual image" is a secure marketplace for buying and selling branded clothing for your virtual self or upgrading your look, a kind of digital plastic surgery.
There have been other attempts at a camera-based solution, but the new Cambridge company - InView Systems - says the solution it is developing with Jaguar Cars involves creating a virtualimage in front of the driver, like a military "head up display".
The DSC-TX55 camera features a range of innovative new technologies, including "By Pixel Super Resolution" technology, which boosts the cameras' zoom range to a virtual 10x without losing quality at the image sensor's maximum resolution (16.2 million pixels).
Virtual reality has already been used to help doctors learn the skills of brain surgery by offering a 3D image of a patient's head which can be operated on with a "software scalpel".