Instead of heading to Honest Al's Maybach Acres, prospective buyers ago to a "commissioning studio, " where, with the help of virtual reality technology and a Maybach "relationship manager, " they commission a custom vehicle to be built in Germany.

FORBES: Magazine Article

It's not clear if Icelandic game studio CCP is extending its crazy MMO, EVE Online, into the world of virtual reality, but the company is working on some form of EVE-based VR application using the Oculus Rift.

ENGADGET: EVE Online dev reveals Oculus Rift-based space dogfighting 'experience' (update: video!)