Whatever language a person is reading, the same area of inferotemporal cortex, the visual word form area, is activated.

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Looking at faces activates a particular part of the ventral visual cortex called the fusiform face area.

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By measuring relative degrees of activation in the parietal lobe, an area involved in integrating visual images, and in the prefrontal cortex, where decision making takes place, Berns says, he could determine that the group changed what the reporter perceived.

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