As anyone with an iconic brand knows, visual identity is fundamental to expressing its story.

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It also dominates the digital checkout line with a bold visual identity and a reputation for quality.

FORBES: 3. Confidence

The design and engineering teams have collaborated on a visual identity that is distinct but discreet, with a motorized tilt function that directs the sound where you want it when the speakers are on, then retreats to flush when no longer needed.

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And we wrap up with some great tips when considering music, not the least of which is that, according to Mark and Dave, every brand should have, along with their visual identity (e.g. logo, color palette, etc.), a sound identity as well.

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In this context, APAK - the only indigenous Kichwa association in Ecuador that produces audio-visual media content - seeks to systematize and promote the cultural traditions of Kichwa people in order to strengthen and revitalise the Kichwa cultural identity using ICTs and audio-visual means.

UNESCO: MEDIA SERVICES