Officials ignore the potential for innovation in consumer products or services and get seduced by the hype of voguish high-tech sectors.

ECONOMIST: The state and business

"The majority of tattoo-wearers decorate their bodies because is it voguish, almost a membership to the Y-generation, " said the academic, who is conducting research into how people view the future of Britain.

CNN: What's in the ink? Euro 2012 stars and their tattoos

The armed forces now talk a lot about flexibility, though this is not so much a voguish notion as a reflection of the difficulty of imagining threats to a country that is almost instinctively pacifist.

ECONOMIST: A philosopher redesigns an army