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There was an impressive demo of the new Siri voice control system for the phone, which apparently allows you to talk to your mobile and get it to do just about anything from laying the table to fixing you an appointment with an Apple executive.
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Add to that the voice and motion-control abilities already available with the Xbox Kinect system, and you can see Microsoft's vision for making the console a centerpiece for all electronic entertainment.
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And for those who also opt for the Voice-Activated Navigation System, AppLink will integrate app access and control through the system's 8-inch touch screen.
ENGADGET: Ford SYNC AppLink hands-on in a little green Fiesta
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Ford offers a system called AppLink free on cars equipped with its Sync system, which allows drivers to control smartphones with voice commands or buttons physical and virtual.
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The multimedia system COMAND Online with internet access, navigation and LINGUATRONIC voice control is also available as an optional extra.
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The carmaker said the B-Max would eventually run its AppLink system, which will add control of smartphone apps to voice-operated commands.
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Mustang will be the first vehicle that will offer AppLink with the standard SYNC interface, as well as be integrated into the optional Voice-Activated Navigation System, providing the additional convenience of an 8-inch touch screen for control.
ENGADGET: Ford SYNC AppLink hands-on in a little green Fiesta