Too often voice of the customer programs are based on automated surveys and tech support feedback.

FORBES: Stop Kicking the Can on Customer Loyalty

If the voice of the customer were really heard and utilized I doubt most product launches would fail.

FORBES: "Listening but Not Really Hearing You"

If Schultz had stopped with the voice of the customer, he would have gotten out of the coffee business.

FORBES: SAPVoice: For The Modern Marketer, Hearing (Market) Voices Is A Good Thing

That lends itself to two huge advantages: Our culture is collaborative, and we have the mind-set of integrating the voice of the customer.

FORBES: From Inside Out, Speed Your Company's Social Transformation

In these smaller, quieter private communities, the voice of a single customer can be heard.

FORBES: The Private Social Network: It May Be Just What Your Company Needs

Overall, they look like the business customer they serve: a little voice, lots of data and urgency.

FORBES: The God Box