Vox Populi will explore how such corporate folly plays out on Twitter, Facebook and the Internet.

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For example, you want a weapons dealer to make guns for the revolutionary force of Columbia, the Vox Populi.

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The Latin motto Vox Populi Vox Dei says the voice of the people is the voice of God.

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Vox Populi will focus on news of interest to consumers who are worried about fees, recalls, warranty issues and the like.

FORBES: Welcome To My New Blog, Vox Populi

For starters, the pressures on prosecutors to be overly aggressive are public pressures, vox populi filtered through elected and appointed officials.

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Some privately admit that the administration--despite its pro-middle class rhetoric--has adopted an economic program that makes Ronald Reagan seem like the vox populi.

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Is the United States Senate listening to this rising vox populi?

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At which point all the vox populi swiftly changed direction.

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Well, PlaidHat Games has revealed their latest board game, BioShock Infinite: The Siege of Columbia which allows players to play as either the Founders or Vox Populi in a battle for Columbia.

FORBES: Connect

In these universes, the man he becomes is Booker DeWitt, a Pinkerton muscle man tasked with the Columbia mission, the one who sold his daughter, and the one who eventually led the Vox Populi to victory over Comstock.

FORBES: An Attempt to Understand BioShock Infinite's Brilliant and Bizarre Ending