Although Fletke joked about walking down the aisle in jeans and a T-shirt, she knew she needed a wedding dress.

CNN: She bartered her way to a dream wedding

Walking them down the aisle to the product of their choice is a whole better thing.

FORBES: Why Apple Had To Do Maps: A Mobile Engagement Analysis

So you might be, like, walking down the grocery store aisle and see El Santo or Blue Demon right there, mask and all.

NPR: The Masked Men of Mexican Movies