Brennan joined the agency after responding to a newspaper want ad, and he spent 25 years there, developing a deep knowledge of the Mideast and fluency in Arabic.
Better ROI: you want your ad to make viewers think better of your brand.
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Obama does not want an ad hoc, reactive presidency -- and he wants to succeed.
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Personally, no way I vote for Obama, and every Romney ad I see makes me want to vote Libertarian, but then an Obama ad makes me think maybe Romney is actually serious about cutting spending?
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On YouTube viewers can choose which ad they want to see, and a campaign pays only if the video is actually watched.
The ad executives want to raise awareness of Ogilvy Noor, a consulting practice the agency launched in May to focus on Islamic branding.
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For example, if you are skiing down a mountain and are fortunate enough to be wearing a pair of Oakley Airwaves, their wearable computer goggles, you might want to see an ad for drinks or dinner in the lodge below.
Mr. DANNY SULLIVAN (Editor, Search Engine Watch): Anybody who had a classified ad probably would want the traffic from Google coming to them.
So the next time all you marketers out there break into a happy dance because 100 people shared your ad you may want to temper your enthusiasm just a tad as it is not indicative of a consumer who is necessarily engaged with your brand per se.
In addition, networks want to attract more digital-ad dollars.
You want to hire someone with significant magazine ad sales experience, right?
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We want to believe the woman in shampoo ad really does have flowing, wavy hair as she prances in the field of daisies.
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That's often the preferred metric for advertisers on a given website, as they don't want to keep paying each time the same ad is shown to the same person.
According to the Relevancy Group survey, 73% of marketers want to improve ROI for mobile ads, 54% want to increase email subscribers via mobile marketing, while 53% want to build a social community via mobile ad campaigns.
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Harris says that Clinton adopted a much more aggressive stance, running a TV ad that asked voters who they would want managing a national crisis and taking a hard tack in public appearances.
Silver made the comment during a press conference last week announcing the tentative ad-allowing movement, or whatever you want to call it.
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The ad from the group Scott founded says Americans want to choose their own doctors, have competition and know prices and performance upfront.
Other research has shown that the more exposure to a particular ad, the more likely the viewer will want to buy the advertised product.
Production can be easily outsourced, to independents or the decoupling firms, who would want a slice of an incredibly lucrative aspect of the ad business.
If you want to earn money faster, you can give HitBliss ad partners access to personal information like Web-search history, Web-browser history, current location, age, gender, income, education and children's ages.
While companies often want consumers to know about their efforts, few are launching ad campaigns to avoid any criticism of their intentions.
We want to untangle the mess created by a hundred years of ad hoc mismanagement of the public airwaves by the FCC.
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One final requirement: The ad had to be fun, engaging people to want to watch it again or pass it along to friends, Armato said.
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The speakers took no position on the presidential race, saying they would not want to see any politician use such imagery in a campaign ad.
The chief appeal of the ad-supported business is letting fans watch whatever they want, whenever they want.
"We want to put ads in, but we don't have an ad department, " says Mr. Strange.
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If they want to see what they are missing, they can turn off the ad blocker and reload.
They want to know which ads attract consumers and how long readers engage with an ad.
Rather than re-inventing the wheel with ad hoc "strategic communications cells", senior military leaders might want to go back to basics while looking to their uniformed public affairs officers to provide answers for emerging challenges.
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