The dopamine action in your brain makes you want to know, urgently, what will happen when you fire the bird.

FORBES: What Angry Birds Can Teach Negotiators

"We are frustrated with the progress of our talks with the government on this issue and want it to look urgently at a model that would allow flood cover to remain widely available and competitively priced, " said ABI director general Otto Thoresen.

BBC: 200,000 homes 'at flooding risk'