Your exciting new technology wants to be friends with you.

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But she probably wants to be friends with you.

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China wants to be involved with you.

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Give it a try--you will be surprised by how much your customer wants to share with you.

FORBES: Magazine Article

Or, the request may be that your employee wants to meet with you on a more regular basis.

FORBES: Ask Your Employees What They Need Before Your Business Begins to Fail

If your startup wants consumers to entrust you with their nest eggs, you ought to be willing to show your face too.

FORBES: 10 Rules For Disruptors In The Financial Services Industry

You seem to be a good physician, who wants to spend time with the patients, but there are not many doctors who are like you.

FORBES: Medicine in 2012- You, the ipatient, and Your Doctor

Every small child wants to be a pop star, but what do you do if you are grown-up, tone-deaf with as much rhythm as a bowl of apples?

BBC: SingShot website