Online WAP games are designed "not only to meet growing demand among young people for WAP-based entertainment and games, but also to encourage more non-WAP customers to join the WAP world, " says Prudence Chan, SmarTone's chief operating officer.

CNN: The Game's the Thing?

That's why Sunday has taken a low-key approach toward its WAP entertainment, choosing to roll out only two mobile games.

CNN: The Game's the Thing?

What's more, the company notes, content for the Palm VII is available now, whereas companies are only just beginning to think about retooling their Web content for WAP.

CNN: 3Com eyes WAP for use in Palm devices

In the future, of course, when Wap gaming is at a more mature stage we may then decide to change things but for the time being the only thing the customer pays for is the call at 5p per minute - though this is free during weekends.

BBC: Playing games with Wap