For the last few years, Twitter has mainly been a tool for tech insiders and news junkies, just as CNN initially appealed primarily to a hard-core, but limited audience of news obsessives until the start of the Gulf War, when everyone tuned in for news on the war as it broke.

FORBES: Twitter Is About To Get Bigger

The world will not be rid of poverty, war or terrorism until almost everyone on Earth is in the middle class.

FORBES: The Middle Class, Energy And Terrorism

So we can't agree on a history where everyone won the war and no one lost it.

NPR: Play Challenges Lebanese to Face Past, Present

But everyone realises that ultimately the war cannot be won on the battlefield and a dialogue with the Taliban is needed.

BBC: Viewpoint: Throwing the Afghan baby out with bath water

Fuller mentions just about everyone in post-war Hollywood, without casting new light on any of them.

ECONOMIST: American film

Unity is on the official agenda here and it seems that everyone is tired of war.

BBC: Lebanese sceptical over unity talks

When everyone was keen on retail stores to rent DVDs, Netflix avoided the gladiator war with Blockbuster by using mail delivery.

FORBES: Avoid Gladiator Wars - Invest in David, Make Money Like Apple

On that note, it seems that most everyone is very busy preparing for and fighting the last war.

FORBES: Upgrade Parade Continues as Investor Sentiment Shifts