In that piece, NPR interviewed John Connolly, chief operating officer at Kinetic North America, on how he helps big companies like movie studio Warner Brothers and candy maker Mars find the best spots on which to place outdoor advertisements.

FORBES: How To Make Or Break An Ad In Times Square

He later set his sight on Hollywood, and in 1969 became the first African- American to produce and direct a picture for a major Hollywood studio, Warner Brothers.

NPR: Tribute to Photographer, Filmmaker Gordon Parks

News Corporation's film studio came second for box-office receipts after Warner Brothers in 2005 and it claims the highest margins in Hollywood.

ECONOMIST: News Corporation