Even as he built the DVD business that toppled Blockbuster, Hastings was guided by the big idea that mailing people DVDs was a mere way station on the road to streaming video.
If Schumpeter's big economic idea was the role of the entrepreneur, Kessler's big investing idea is the role of silicon in reshaping industries.
It would have been embarrassing for Barclays if it were lending less to businesses than it promised the government it would do under Project Merlin, because that agreement between the big banks and the Treasury was its idea (or, more precisely, that of its previous chief executive, John Varley).
The idea was so big that it's overflown into Mountain Lion: More than most operating-system updates, this one riffs on the same concepts as its immediate predecessor.
More than 200 years ago, when the planet was inhabited by less than one-sixth the population it supports today, the pessimistic preacher posited the idea that Earth's big problem was too many people, that overpopulation made prosperity impossible.
After the first world war, America's big idea to create perpetual world peace was the League of Nations.
She was a devotee of the idea of paring back big government to give free enterprise room to flourish.
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It probably was a good idea to pressure the too-big-for-its-breeches social-media giant to make its paid space more effective, and it was a move that drew muttered agreement from many CMOs in other industries.
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Mr Clinton's big idea for the Democrats was to move from the left into the centre of politics, concentrate on the aspirations of the middle class, and cast off ties to special interests, especially trade unions.
The key idea was just to bring in those big players who have not invested yet, but want to be in Russia.
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Third on the roster and marked as "highly unlikely" is a purchase of MetroPCS. The carrier was bitterly opposed to the T-Mo merger and pouted at the idea of purchasing some of Big Blue's divested assets, so if those two met around a table, they'd have a lot of awkward apologizing to do.
The idea, of course, was to pay big premiums with pretax, instead of aftertax, dollars.
As far as I could tell, all of them bought into the idea that Enterprise 2.0 was a big part of the solution to a longstanding and serious challenge for their organizations.
The idea was to sell databases of gene information to Big Pharma.
The publishing house was founded in 1935 by Allen Lane whose big idea was to mass-produce huge quantities of well-written, well-designed paperbacks that would be affordable to every household in the country.
The idea of legislating for black economic empowerment was originally promoted by big white businessmen to ward off post-apartheid calls for nationalisation.
The idea was to produce silicon for things like cell phones and those big boxes in Telco datacenters.
This was one of the first attempts by a central bank to try out the big new idea of the postcrisis world: macro-prudential regulation.
That challenge, coming on the back of Mr. Romney's tax release, was all the more reason for him to change the narrative by seizing on a big idea like comprehensive tax reform.
The idea of there being natural "limits to growth" was a also a big theme for popular debate in the 1970s.
When Waldmann started touting this idea in 1993 as a strategy for treating various autoimmune disorders, the idea was so fringy that it took him two years to get his first big study published.
The idea was to get the project under way, then get Nevada Power to take a big piece of it.
The secretary of state was at pains to point out, in some detail, the expertise he has assembled to deliver his big idea within his department.
Their idea was that people want to watch their local team more than they want to watch one of the big national games, but that you need a national brand to sell advertising.
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