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They are in Azerbaijan to watch a Europa League football match - and happily pose for photos with Iran as their backdrop.
BBC: Why Azerbaijan is closer to Israel than Iran
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One of the first is Arsenal Football Club which will use it to let fans watch video clips of goals and match highlights via its website.
BBC: Money in your mobile
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We know from his frequent visits to Match of the Day to watch Charlton away games that he's a big football fan, and capturing these rights has given him the splash he would have been looking for in his new job.
BBC: Losing the FA contract