They want people to tune in live versus using their DVR to tape the broadcast and watch it later.

FORBES: How To Attract a LIVE Television Audience

By offering so-called second-screen content synchronized with the broadcast, the networks hope they can persuade viewers to watch programming live, instead of on a digital video recorder several days after their initial broadcasts are recorded.

WSJ: TV Networks Play to 'Second Screen'

The Milk Cup Elite final will be broadcast live by BBC TWO NI and digital viewers will be able to watch the action on digital TV.

BBC: Former Manchester United star Brian McClair