Employees started logging on to their favorite forums and treating them like the office water cooler.
Use everything from the water cooler to online social networking, and put yourself out there.
Magee also recommends the proverbial water cooler as a productive place to gather gossip and scuttlebutt.
"We were really changing what a water cooler was, " says Rod Magnuson, a product director at Elkay.
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For the latest financial news, check out Water Cooler Finance: Anti-Government Protesters Rock Egypt.
But when the game is over, all the chatter by the office water cooler is about the ads.
So how do you keep tabs on which commercials are worthy of water cooler, Facebook or Twitter talk?
Everyone knows that news travels fast around the water cooler and it travels even faster on the Internet.
So when it comes to water cooler chatter, always take a minute to consider your audience and your material.
About a year ago, jBilling also started an online chat room that functions as an office water cooler.
Then he wrote a business plan detailing everything down to the delivery date for the office water cooler.
However, lose just one case and it becomes the chatter around every water cooler and in many emails.
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Is she someone you can actually talk to, or is your relationship merely centered around the water cooler chat?
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As the details of Gibson's arrest dominated water cooler conversations, the future of his high-profile projects came under question.
She says favoritism in the workplace is as common as the office water cooler, but a lot more toxic.
He sat in front of a water cooler full of chalk-white pulque.
But if you're still standing at the water cooler after talking about all of the above, you're probably getting canned.
Lythgoe says all this has helped make American Idol, like its British predecessor Pop Idol, the ultimate water cooler program.
It's become a national water cooler for chatter about big televised events such as the Oscars and the Super Bowl.
However, to many outsiders the information allegedly divulged seemed like the kind of gossip you'd hear at the office water cooler.
So it seems that those multi-million dollars Super Bowl ads are more than just a topic of a water cooler conversation.
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Debris from the swollen River Thames has caused problems to the water cooler for the generating station which powers London Underground.
This is a favorite topic in all sorts of venues ranging from water cooler talk at the office to investment publications.
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But lately the sports world is awash in supposed water cooler topics.
After all, Cannes does become one giant water cooler during the Festival.
"I use the analogy of the virtual water cooler, " Mr. Zell says.
Remember the good old days when co-workers used to gather around the proverbial water cooler to discuss and debate the world of sports?
Next to the water cooler, scientists hover over a laptop outfitted with Internet and Skype the primary connection they have to the outside world.
Cubist also scaled back to a lone coffee station and water cooler for the sales and marketing group, forcing employees to huddle and mix.
Where a chance meeting by the water cooler in the break room at work could very well end with a trip down the aisle.
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