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The independent body said suppliers should reduce leaks, while customers could use water more efficiently.
BBC: NEWS | UK | England | Water watchdog's supply concerns
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Even where irrigation is feasible, plants that use water more efficiently are needed.
FORBES: Move up http://i.forbesimg.com t Move down
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People need to use water more efficiently if shortages are to be avoided in the future, the managing director of Jersey Water has said.
BBC: Jersey water boss wants water behaviour change
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British author Philip Ball says yes, but only because he believes people are ingenious enough to figure out how to use fresh water more efficiently in the face of an alarming surge in demand (which tripled between 1950 and 1990).
FORBES: The Story Of Eau
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But hope that this horrifying statistic can be eradicated is being fueled by technology which is helping monitor water supplies more quickly and efficiently.
CNN: Going with the 'FLOW' towards better sanitation
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But they have found that by collaborating and pooling resources, especially during disaster responses, they can more effectively and efficiently deliver food, water, healthcare, and other services to more people.
FORBES: Connect
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But Mr Ma believes most people could afford water at a realistic price, and they would use it more efficiently.
ECONOMIST: China
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Among the eclectic choices: a computer game that solves scientific problems, a nonprofit co-founded by actor Matt Damon that leverages donor funds to provide microloans to clean water projects and a venture by Japanese technology giant Mitsubishi that makes ships move more efficiently through the ocean, cutting down on CO2 emissions.
FORBES: The World's Best Sustainability Ideas
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Drawing on the experience of the 300 companies which have already gone down this path, the PESE companies may identify ways to operate more efficiently (and cut costs), easing pressure on local resources such as water supplies.
FORBES: Big Business And The Amazon: Protecting Nature's Benefits
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The more that the water molecules move in a coherent fashion along nerve fibres, therefore, the better the myelination and the more efficiently those fibres can transmit signals.
ECONOMIST: Dyslexia