Then, create channels for rich, two-way communication as sales delivers your message to customers and prospects and then returns data to you for further nurturing.

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By the way, The study done by Mehrabian in 1979 on communication channels indicates that in face-to-face conversation, 55% of meaning is communicated via NVC, 7% via the verbal language (words) and 38% via the paralinguistics (Tone, timbre, speed of speaking, etc) and ALL THREE areas have to be taken into consideration when assessing communication.

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