We can pick and choose not only our preferred type of media, but also our preferred perspective.

WHITEHOUSE: President Obama and Jay Leno at White House Correspondents Dinner | The White House

The only real way we can choose between books is to begin to read them, and if publishers want us to fall in love with their books, they have to make at least the first chapter available for free online.

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But the opt-out that we have now means you can only work longer hours if you choose to opt out of the 48-hour working week.

BBC: Viewpoints: Working time dispute

If we choose to, we can issue our own self-challenges to push ourselves not only to do better, but to be better.

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