But this is nonsense: what we want to know is what is the wealth after we have changed the distribution: only then canwe try to workout whether we would like to change it some more.
It would be better if wecan get farmers to work with industry to figure out whether wecan use woodchips or algae or switchgrass or other biomass that can create fuel that is competitive with gasoline.
But there's some marketing things we don't do, we're not reaching out to the fan the way golf or a lot of other sports do, so we've got our work cut out for us -- but that doesn't mean it can't turn around.