Too often we are tempted to throw in the towel and give up on doing something hard.
"If we were tempted to support it on the basis of trade being a major threat, it is not, " says Dr Colman O'Criodain, WWF's wildlife trade policy analyst.
Her more famous remarks about there being "no such thing" as society, had been misunderstood, he insisted, and referred to "some impersonal entity to which we are tempted to surrender our independence".
The more we look at this, the more tempted we are.
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In the giving spirit of the season, we may be tempted to soothe our enormous cognitive dissonance through charitable contributions.
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When we're panicking, stuck in emergency situations, we're tempted to reach for our crutches -- our smartphones -- but when confronted with our own mortality, we're left with instinct and skill.
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We're tempted to call this one "Son of Sony, " though it looks like it was conceived all on its own with no help from the likes of Sony BMG or its partners.
We haven't been tempted to move product development to anywhere else even though we're operating in China, Japan, India, United States, United Kingdom.
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Even so, we're sorely tempted to splurge -- it's not often that a gadget scratches so many of our nostalgic itches at once.
We'd still be tempted to snag the Galaxy Nexus across the aisle to get us a taste of Jelly Bean for the same money, but Canucks with a penchant for Smart Actions now have an option outside of Rogers to get their fix.
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"We have such a fantastic record" improving safety globally that airlines and governments are tempted to say, "look how well we have fixed it, we're done now, " he said.
Just when we, and everyone around us, are tempted to give up in disgust, may be the point of maximum opportunity.
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"This remains a difficult job market for nannies and we understand that people looking for work can be tempted to take unethical and illegal steps if they feel that will increase their chances of getting the job they want, " reads a message the group said it would post this week.
We have to expect that people are going to be tempted to snoop, especially in the cases of high-profile individuals.
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Our Foursquare account is linked to our Facebook and Twitter profile, so every time we check in somewhere, our friends and followers see it (and hopefully, are tempted to stop by).
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