Mr. Pink : Let's say you have a small design team in your office and you want to redesign your Web site.

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Kraftsow and DolphinSearch Chief Technical Officer Brian Golbere set out to redesign a traditional Web search engine to take context and perspective into account when looking for documents.

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Ms. Vickery helped Mr. Chakra redesign GreenForest's Web site, and Joe Wallace, who handles sales for IBM's storage business and is based in New Jersey, offered advice to Ms. Grantham and others about sales strategies.

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To be more specific, it lets Apple redesign practically any text-heavy web page on the Internet with a single click.

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