Comscore says the average U.S. web surfer watches 14.8 hours of online video per month.

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He says the same surf cams that check the surf also tell a Web surfer when the beach is too crowded.

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But does that introduce too much complexity for the average web surfer?

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Asking a U.S. company to filter access to a site based on a Web surfer's nationality is "very naive, " Yang said in the interview.

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As every Web surfer knows, rogue Web sites are proliferating, along with their offerings of opiates, stimulants, downers, uppers and performance enhancers carefully crafted to appeal to the youngest and most vulnerable.

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