According to recent research from my firm, Weber Shandwick, two-thirds of CMOs see social as critical to brand success.

FORBES: Managing Social Media Chaos: A Leadership Priority

No. 3 on Weber Shandwick's list is a conference that started only in 2008, the Wall Street Journal's CEO Council.

FORBES: Leadership

Public relations firm Weber Shandwick employs a search expert in Irving, Tex. named Jeffrey Martin, whose specialty is advising clients on how to bury bad news under rosier search results.

FORBES: Google Me Not

No. 6 on Weber Shandwick's list is a conference devoted solely to philanthropy, the Committee Encouraging Corporate Philanthropy's Board of Boards, which is expanding this year from a single meeting in New York City to three conferences worldwide, including a May one in London and a November one in Abu Dhabi.

FORBES: Leadership