Mr. Bacchi, CEO of design retailer Artefacto, also put the designs on his company's website, which Ms. Ordover says helped introduce more Brazilians to the building.
To the customer, the company's most striking feature is a website that allows the buyer to design an individual computer and then track it through to delivery.
As for specs, Origin's founders directed us to the company's website, which suggests the internals won't change along with the design (certainly, the prices remain the same).