Charles Garfield, the author of Peak Performance, once coached the Russian Olympic weight-lifting team.

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In 1970, when he brought the world weight-lifting championships to Columbus, the event was a bust at first.

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In 1968, when Kenneth Cooper, an American doctor, introduced the concept of aerobics, jogging was considered an aberration and weight-lifting better left to the beaches of southern California.

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The FTC gets exercised over weight-loss claims, while Coke wants consumers to do more heavy lifting.

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