The not wholly solemn guide to dem Look: Modetrends von A bis Z in a popular local paper suggests Badedress (it could have added Beachmode), Citymimikry, industrial Chic, quick-drying, Sportswearstoffe and Wet-Look.

ECONOMIST: Johnson

Until recently, for a chance of rain of 30%, the Weather Channel's weather.com had shown icons of rain, which for users who don't look at percentages will look like a prediction of wet weather even though the firm's computer models predict that seven out of 10 times on similar days, there will be no rain.

WSJ: Some Percentages Are Just Fair-Weather Friends

Take the nautical-inspired collection at Louis Vuitton: with cashmere-blend wet suits, waterproof zippers and macs that look as though they could repel some serious ocean spray.

WSJ: Men's Trends From Paris Fashion Week

It may not be the noblest part of our nature, but taking a financial bath is a little more palatable when you can look around and see your neighbors got wet, too.

FORBES: Why Kickstarter Shows Mark Zuckerberg Is No Tax Hypocrite

After exposing men to 'wet heat' for 30 minutes on alternating days, researchers found a temporary decline in sperm production but did not look at sperm quality before and after the study.

BBC: Last Updated: Monday, 5 March 2007, 11:20 GMT