Getting personal information removed from websites that collect it can feel a lot like playing Whac-a-Mole.

WSJ: Websites Accused of Privacy Violations After Personal Data Reappears

Essentially, a supply-focused oil strategy is like a game of Whac-A-Mole.

NPR: Gulf Oil Discovery Could Have Far-Reaching Effect

In the current issue of the real-ink version of Forbes, I wrote about the Whac-A-Mole style development of new technologies to track our behavior online and on mobile devices.

FORBES: McDonald's, CBS, Mazda, and Microsoft Sued for 'History Sniffing'