But what is it about these limited edition toys and technology that really catches their imagination?
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What is going on here, what is it about this case that interest you?
So what is it about the American relationship with gas that makes it such an important issue?
What is it about these C-suite successes that draw the ire of Maureen Dowd and Joanne Bamberger?
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What is it about Disney that creates such a strong response from its dedicated fans and foes?
What is it about sports that reach inside millions of us to go crazy in virtual unison?
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So what is it about biotech that makes one of its most successful bosses a chemical engineer?
What is it about friends that makes us work out a little harder?
What is it about him that makes him -- made him particularly valuable?
But what is it about a crisis that causes people and organizations to step up, often without being asked?
But what is it about the band that made you want to, you know, put the band back together?
The question is, what is it about parenting (or mothering, per se) that might lead to worse mental health?
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What is it about the distinctive prose and style of Joan Didion?
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What is it about Lion that has the power to move markets, destroy businesses, and change the way commerce works?
FORBES: In parting shot, Steve Jobs kills off industry he created
What is it about how we emotionally reacted that either helped us win or threw us off of our A-game?
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What is it about the Harvard Business School brand that causes dollars to rain down on students and teachers alike?
What is it about Poulenc's music that makes it hard for some listeners to understand exactly how good it is?
WSJ: Francis Poulenc | More Than Almost Great | Sightings by Terry Teachout
What is it about the climate and the conditions where you are there in the Ramona Valley that are so distinctive, so unique.
If people allowed him to continue the conversation, he said, okay what is it about me that you find so objectionable?
What is it about men who work in the City that makes them unable to compute the concept of relaxed dressing?
Now, what is it about the girls looking better at closing time?
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What is it about this show that has thoroughly captured the public?
So what is it about these cinematics that bug me so much?
FORBES: Watch The New 'Star Wars: The Old Republic' CG Trailer
What is it about us humans that make this a recurring pattern?
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What is it about freedom that makes us fearful of living it?
FORBES: History's Witness: Prague, Communism, And The Socialist Ideal
All this hysteria prompts one question: What is it about chasing a ball around a field that makes human beings care so much?
What is it about those songs and those artists that they find so compelling that they want to recycle them into the present?
What is it about the manner in which the 1% are commonly believed to have acquired their fortune is giving these critics so much concern?
What is it about mobile devices that triggers myriad ethical duties?
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What is it about supply chain thinking that causes sustainability problems?
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