But what she really wants, it seems, is to somehow have her business career emulate her own life.

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The book is as relevant to a mid-career, senior executive having a mid-life crisis as it is to an undergraduate student wrestling with what she wants to be when she grows up.

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It It is important therefore to ensure your mum thinks carefully about what she wants.

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The individual consumer is reshaping everything from Hollywood to Times Square simply by wanting what she wants when she wants it.

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