What really mattered was their witness.

FORBES: The Hope And The Problem Of Mike Daisey And Kony 2012

But Alexander Todorov, a psychologist at Princeton, wanted to know what traits really mattered to voters.

NPR: Scientists Search for that Winning Look

What if ancestry, in the end, was the only thing that really mattered?

NEWYORKER: Sweetheart Sorrow

And of course making money at it was way down on the list of what mattered, and that allowed me the freedom to focus on creating something really wonderful.

NPR: Making It Up as I Go Along