For that is what economics is about: what the heck is it that these weird shaved apes do and why?

FORBES: Mark Lynas' Apostasy, Modern Greens And What We've Still Got To Teach Them

What the heck is it that is going to drive this market higher?

FORBES: Are Technicals Signaling A Time To Buy? We Think Yes

So what the heck does it mean about our current culture that the iPhone is at the top of the list?

NPR: 'iPhone' Tops Google Zeitgeist List