The wonderful thing about the Olympics is it reminds us that, for all our differences, when it comes down to our country, we're Americans first. (Applause.) And we could not be prouder of them and everything they're doing on our behalf.

WHITEHOUSE: Remarks by the President at a Campaign Event

And, when it comes down to it, not all data is vital to a business.

FORBES: Big Data: Big Hype?

All very nice, but when it comes down to it, who really wants to deal with busted customers or suppliers?

FORBES: Small Biz Bum Alert

For brands, all the fuss when it comes to digital boils down to one big behavioral shift: consumers are talking to each other before they are talking to brands.

FORBES: A Friendtelligence Test

We are all prepared to take pay cuts but when it comes down to dismantling everything you've worked for the situation cannot continue.

BBC: BA Christmas strikes: Staff reaction

Although the research cited in the post describes trends associated with consumer preference for self-service, rather than live-service, Dixon and Ponomareff extrapolate these results to argue that, when it comes right down to it, customers may not be all that interested in building relationships with companies.

FORBES: Are Companies Talking Too Much?

But when it comes down to battling toddlers at 2am, she says, all moms are made of the same fabric.

FORBES: Sarah Jessica Parker on Tradition: The Pipe Dream Of American Moms

But when it comes down to paying bills and for essentials or extracurricular activities, all one can say is "sorry kids, no baseball this year"!

WHITEHOUSE: Our Top Stories

What it all comes down to is that company founders need to expect the worst when it comes to quality of life issues during periods of initial, rapid growth.

FORBES: Success Launching a Tech Company Can Bring Happiness, But Not Always

So when it comes down to it, the eye test will determine who wins this battle after all.

WSJ: Hope Springs Eternal for Hughes's Fastball