There was an unsavoury end to proceedings when French coach Raymond Domenech refused to shake hands with Parreira at full-time, leading to an exchange of words between the two.

BBC: World Cup 2010: South Africa proud of team - Parreira

She identifies a series of ways that female executives can be more "male" without seeming strident or overbearing, for example being sure to shake hands before and after the meetings, speaking up sufficiently and being sure not to smile when asking a male colleague to adapt their behavior.

CNN: Women at the top