They ribbed him for his single-minded obsession with whey, a watery cheese by-product best known as a scene-setter in a nursery rhyme.

FORBES: Making Whey

"We produce five tonnes of cheese per month which also means there are 50 tonnes of whey to dispose of, so we had to find a sustainable site in Oxfordshire, " he said.

BBC: Derbyshire's Oxford Blue cheese returns from Wales