There is room for a billion-dollar wedding industry serving a generation of young people who, though marrying later than my generation did, have embraced the white wedding gown, a dozen attendants, the cake, the song, the speech and the party after.

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He scored hugely in music, both on the production and retail sides with Virgin Records (the Sex Pistols were signed to his label early on) and he famously donned a white wedding gown to promote Virgin Brides, something you would be unlikely to have seen Mitt Romney doing for Bain Capital.

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