It's not such a bad thing, when these guys are going to be in our living rooms for a year, for someone to suggest wider ties, whiter teeth and a little wit.

CNN: The Branding of Bill Bradley

First, finding a shade that's not dowdy nor too electric, that makes my teeth look whiter and my skin look alive, is no easy feat.

WSJ: Lipstick That Goes the Distance | Outer Beauty

The company claimed its toothpaste made teeth five times whiter than its competitor.

NPR: Using Science to Rescue Art