The people who are looking may not be the people you are looking for.
If you can define who they are and what they are looking for, you can then begin to structure a truly authentic brand message.
What are the criteria that you have for determining who you will vote for, what you think our country needs, what you and your family are really looking for?
CNN: Transcript of Thursday's Democratic presidential debate
My question would be -- and not just for the African Americans, but also for other groups that are also suffering -- what would you be your statement of encouragement for those who are looking for work today?
And many of you probably have friends who are looking for work, or family members who are looking for work or are just getting by.
That's good news. (Applause.) Because of what you did, millions of Americans who are out there still looking for work are going to continue to get help with unemployment insurance.
WHITEHOUSE: President Obama on the Payroll Tax Cut Extension
And to every American who is looking for work, I promise you we are going to keep on doing everything that we can -- I will do everything in my power to help our economy create jobs and opportunity for all people.
The minister also denied youth unemployment was at its highest level "if you exclude from the figures full-time students who are looking for a part-time job".
The more people who know you're looking for a job, the more likely you are to hear about an open position.
And you've got people with fresh eyes who are looking at what's left of General Motors and how do you reinvent it for the 21st century.
So if you are a person who put up with looking at someone else's Xbox console stored under the TV for years, you're finally getting something out of the deal.
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