To sell its soaps, Method turned to sustainably-minded Whole Foods Markets, which sells the products exclusively nationwide.

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As can be seen from the popularity of rip-off artists like Whole Foods markets, organic foods are popular.

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Some of Dean Foods competitors are Hain Celestial Group (HAIN), Smart Balance (SMBL ), Smithfield Foods (SFD), and Whole Foods Markets (WFM).

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They are whipping up tasty concoctions in their kitchens and hoping for something to click with early adopters who are label-reading at Whole Foods and Fresh Markets.

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Pressure from Wal-Mart and Costco at the bottom and Whole Foods and Wild Oats Markets at the top leave midlevel chains vulnerable.

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United Natural of Dayville, Conn. is the primary distributor to Whole Foods and Wild Oats Markets, the nation's first- and second-largest hyperhealthy chains.

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Better appealing to price-conscious shoppers is said to be more critical as Whole Foods enters smaller, more suburban markets.

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Tours are given only to people who have an in, but the cheese is available at many area restaurants and markets, and is coming soon to a Whole Foods near you.

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Kombu is available at most Asian markets as well as some of the larger American supermarkets, such as Whole Foods.

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