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And Martin, defying all the pressure that has built on his shoulders over the years - he had a reputation for failing to win the big matches - removes one of the Norway stones to clinch the victory.
BBC: Winter Olympics - Day 16 as it happened
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With a little subtlety, Mr Lazio should be able to win the same support, without ruining his reputation for being likeable a characteristic even black Democratic congressmen from New York happily affirm.
ECONOMIST: Romancing the Apple
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Marvell has a certain win-at-all-costs reputation.
FORBES: Technology
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The Netherlands went into the match against Denmark as favorites but the Danes did win their qualifying group and they have a well-founded reputation as a gritty opponent.
FORBES: Dehli Serves Up Tasty Win For Denmark
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This year, however, The Varnish garnered a big win for Los Angeles, which has been building its reputation from serving the vodka Red Bulls popular on Sunset Strip to a cocktail-serious destination.
BBC: The best cocktail bar in the US
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GoDaddy is already an unpopular company in internet communities for its support of SOPA, and developing a reputation for shutting down sites without court orders is unlikely to win them any more friends.
FORBES: Did GoDaddy Help The Secret Service Shut This Website Down Without a Court Order?
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The court heard Levene used his contacts and strong reputation to win over people with seemingly concrete investment deals from which he would take a commission or fee.
BBC: Nicholas Levene
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Depending on your point of view, the USPGA's reputation for being an 'anyone can win it' major either gives the event a real sense of unpredictability or makes it seem a game of chance.
BBC: Padraig Harrington with the Wanamaker Trophy
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Remember, your lawyer is a reflection of you, so check their reputation and style, as well as their win-loss record.
FORBES: Don't Let Investor Negotiations Kill Your Startup
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With his reputation for fearlessness, innovation and determination to win wars, Galant's appointment seemed like a reasonable one.
CENTERFORSECURITYPOLICY: Yoav Galant's depressing defeat