Time and Money are spent in huge quantities in testing and testing and more testing and all that testing is designed to find that last fraction of a percent of an advantage over the competition, so you can win.

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And another tool or piece of equipment which is now available is called BloomReach and brands such as Williams-Sonoma, Orbitz and Neiman Marcus, among others, are using it to their advantage as they too try to win, er, stay ahead of their competition in the race for relevance.

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