In the meantime, Weather Channel has used a simpler measure, called "feels like, " to express temperature in a temperature-like number, taking into account wind chill at low temperatures and humidity at high temperatures.

WSJ: In the Forecast: New Ways to Measure the Temperature

The wind chill today will slice us up - it's taking the temperature down to below -50C, so we have decided to take a day's rest to recharge our batteries and soothe the aches and pains.

BBC: Arctic diary: Explorers' ice quest