Consumers understand that the fuel economy they're likely to get will be less than what's on the window sticker.

NPR: The Prius Rules Hybrids �� but Is Interest Falling?

Frequent price cuts have Indians wondering if the car is worth what it says on the window sticker in the car lots.

FORBES: Hyundai Shows Up General Motors As Detroit's India Problems Continue

Hybrid drivers know this all too well, since they are finding it very hard to get, for example, the 60 city miles per gallon that a Prius window sticker promises.

FORBES: Magazine Article

During the first month of driving my new Kia Optima Hybrid, my average miles per gallon did not appear to be more than a mile or two off per gallon off the estimated MPG displayed on the window sticker.

FORBES: EPA Slams Hyundai And Kia For Overestimating MPG

Conservative Karl McCartney suggested it should be made compulsory to display a valid insurance certificate or sticker in the window of a vehicle, in the same way a tax disk had to be shown.

BBC: MPs urge action on cheaper car insurance

The window cling was made out of vinyl, not a real sticker, so it could be peeled off a window and pinched by a customer or competitor.

FORBES: What Is The Back Story Behind The "People Love Us On Yelp" Window Sticker Marketing Campaign?

In a dream last night, my father, dead since 1997, was scraping the NRA sticker off the back window of his SUV.

FORBES: The NRA's Communications Crisis

The Glasgow 2014 bid's head of media, Rob Shorthouse, said that by displaying a Glasgow 2014 sticker in a prominent position in their window, Scottish businesses would create a huge visible presence for the bid this summer.

BBC: NEWS | UK | Scotland | Glasgow and West | City seeks firm backing for games