But Gary Boom, founder of London winemerchant Bordeaux Index, says that in order to give the general public a reason to buy this vintage, the prices will have to fall.
His talent to amuse had been noticed in Lichfield, and when he arrived in London his determination to act was driven only partly by the failure of the wine merchant's business he ran.
It turned out that Zachys, a winemerchant and auction house, was holding a live auction in New York with a simultaneous audio and video feed for its online bidders (something many other auction houses do as well.) The day I logged in, only the audio was working.