It must carefully assess which associations, merchandise-wise and otherwise, make sense for the brand and what it stands for in the minds of consumers.

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Simon Gray's other plays include Wise Child, Otherwise Engaged, The Common Pursuit and Butley.

BBC: Rowan Atkinson to star in Simon Gray play in West End

Still one thing more, fellow citizens, a wise and frugal government, which shall restrain men from injuring one another, shall leave them otherwise free to regulate their own pursuits of industry and improvement, and shall not take from the mouth of labor the bread it has earned.

FORBES: Let the Income Tax Die at Age 100