The artichoke appetizer had gone awry and came second, but it was worth the wait--boiled to semi-baby-food consistency and with the season's first fava beans. (They stole the show.) I ended with a whole grilled fish and, at the urging of two guys at the next table, Paradiso's prize dessert, sponge cake with dried fruit and sweetened ricotta cheese.

FORBES: Editor's Note

But as the participants walked down the hallway, there were refreshments available with a choice of a decadent chocolate cake, or a cup of fresh fruit.

FORBES: 5 Behavioral Economics Principles Marketers Can't Afford to Ignore