Industries rise and fall, jobs are won and lost, recessions give way to booms.
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Fortunes have been won and lost on the Dubai property market, which has collapsed in spectacular fashion.
But great fortunes are being won and lost in such instances, so there's no time for reflection.
Elections are won and lost amongst the independents- and independents have been known to pay attention to the facts.
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Contracts are won and lost on a fraction of a cent per unit.
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More seriously, Mr Romney once again managed to remind America how weak his support is in the Midwestern states in which elections are won and lost.
But special elections are won and lost on turnout, and GOP operatives wisely sensed early on that an upset was possible if all of the planets aligned perfectly.
There is a good reason why a lot of people have been mentioning the breakdown area and how important it is, because this is where games can be won and lost.
And while Chicago might be a lost cause for them, Republicans would do well to target their message at the Cook County suburbs, where most statewide elections are won and lost.
Last night I had a chance to speak to the leaders of the House and the Senate and reached out to those who had both won and lost in both parties.
"The battle for sustainable development, for delivering a more environmentally stable, just and healthier world, is going to be largely won and lost in our cities, " said Klaus Toepfer, Unep's executive director.
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And with the qualification criteria going down to the amount of games won and lost if players' overall records are the same, Murray insisted each point he won against Berdych was vital.
Tony Webber is a man who has won and lost elections in Guernsey over the years and he said the key to getting elected is "to be very confident and do your research properly".
To calculate how many seats each party has won and lost, the number of seats each party holds on each council just before the election is researched by PA and the BBC, and compiled into a data "baseline".
While IGT may have fallen behind in coming up with flashy new games, the company manages to keep its customers in line by dominating the back room with accounting software that keeps a real-time record of the money that's being won and lost on each slot machine.
Without an objective audience vote on winners and losers, our best way of determining who won and who lost will be determined by post-debate polls, who is able to continue raising money and compete in the months ahead, and who drops out of the race.
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In 2000, Bush won Missouri and lost Minnesota -- states that combine for 21 electoral votes.
"The electorate isn't looking for who won and who lost, or who was more in command or less in command, " she said.
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Last season, they won 15 and lost only one of their 18 home matches as they finished three points behind champions FC Basel.
Gatland has won 14 and lost 14 of his 28 games in charge and has led his side to just one win over Tri Nations opposition, the 21-18 victory over Australia in Cardiff in November 2008.
Instead, he won the first three games of the match, lost the next three, won one, and lost three more.
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Merck lost the first case, won the next two and lost one of two cases yesterday.
Working out who has won and who has lost in this round will take a long time.
When it comes to Grand Slams, Sampras won 14 finals and lost four.
But, despite all that, they won only three and lost six - not enough to put them through to the semi-finals.
Louis the birds won 107 games and lost 125, and they rarely filled Busch Stadium, which was built for Major League Baseball's Cardinals.
Australia were put into bat after Inzamam won the toss and lost two early wickets in an excellent new-ball spell by Mohammad Sami.
Since the three-round format began in 1995, underdogs getting the road split in the first two games have won 13 series and lost 10.
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